Climbing the Spiral: Leadership & commercial transformation
Recently, Chief Commercial Officer Laurie Oswald joined host Ruth Redding on the Winners' Circle podcast to discuss diversity, women in leadership, and commercial transformation at C&D Technologies and Trojan Battery Company.
Winners' Circle episode explores strategy, markets, and future initiatives
In a 26-minute episode, Oswald shared how she oversees sales, marketing, product, and customer teams across both organizations. These teams support critical infrastructure such as data centers, telecom networks and utilities at C&D Technologies. Trojan Battery teams support motive power applications including golf carts and aerial work platforms.
According to Oswald, both C&D and Trojan are modernizing through new battery chemistries, global product strategies, and digital initiatives. Trojan is rolling out a B2B ecommerce platform and AI-driven analytics to enhance customer experience.
Celebrating more than a century of leadership in battery manufacturing
The Winners' Circle conversation explored how C&D and Trojan are preparing for the next 100 years of leadership. Trojan celebrated 100 years in 2025 and C&D is celebrating is 120th anniversary in 2026.
Oswald emphasized the growing importance of batteries in ensuring uptime for AI-driven data centers, and how AI is being integrated into commercial teams while keeping people at the center. She also reflected on her leadership journey, the value of a global mindset, and her commitment to building diverse, high-performing teams.